African Taste of Harvest
The AToH or African Taste of Harvest is a concept that was created by the EAFCA. After consultations with various coffee experts from around the world, EAFCA decided to sponsor an event that is going to highlight all of the strengths of the African coffee growing community. The Taste of Harvest event is a coffee cupping competition that follows the models that are set by similar international competitions. This will mean that various participants in the African Taste of Harvest will get to experience some of the international levels of standards when it comes to Coffee Cupping.
One of the goals that EAFCA aspires to as a regional coffee entity is to foster increased growth and awareness of the unique coffee products that are made in various countries. Member countries such as Ethiopia, Burundi, Malawi, Uganda, Madagascar, Kenya, Rwanda, and Zambia, are all part of the EAFCA. And all of those different African countries produce some of the best coffee-related products in the region. And it is through the Taste of Harvest event that the EAFCA wants to spread more awareness of these unique coffee products.
The African Taste of Harvest will serve as a platform to increase the exposure of the coffee products from these various countries. And through the African Taste of Harvest serving as a form of exposure, then more international markets will be interested in the coffee products that are being produced by these countries. Thus, there will be more roasters, consumers, importers, etc., who will want to buy coffee that is grown in these African regions.